1. Test Drive

What other company gives you 3 weeks to try their guitars?
We’ll ship you a guitar of your choosing to demo for 21 days — FREE —

See our  TEST DRIVE page for more details.

2. 60 Day Money Back Guarantee

We strive to do everything we can so that you are completely happy with your new guitar.   You have 60 days to try it and make sure it’s the right guitar for you.   Return it for any reason and we’ll gladly refund 100% of your purchase price, including shipping.

See our   MONEY BACK page for more details.

3. 100% Trade In Value

That’s right.   We give you 100% of what you paid for your Ayers Guitar when you Trade In to Trade Up to another guitar!

See our   TRADE IN PROGRAM page for more details.

4. Lifetime Warranty

You get a Lifetime Warranty against any defects for as long as you own your guitar.

See our   LIFETIME WARRANTY page for more details.

5. Exceptional Value

Compare us with other major brands and you’ll find unmatched value in the Ayers Brand.   At our prices and with our programs you can’t find a better deal on the market today.

Look at our   COMPARISON page and see for yourself.

6. Customer Service

Whether it’s before, during or after the sale we are committed to making you a life-long customer of Ayers.   Simply put, we know you have choices.   We sell direct not only to offer you the greatest value for your money but you get the opportunity to work with the same people before, during and after your sale.

7. 100% Handcrafted & Handmade

Very few guitar makers build instruments with the attention and time it take to build one of our guitars.   Each guitar is handworked for over 80 hours.   At this level our guitars are not only fantastic instruments but works of art.

8. Tonal Quality

We offer a full range of guitars to suit every type of player and style.   With over 55 models to choose from, each with 2 electronic choices, you’ll get the sound you’re looking for.

And if it something really special our   CUSTOM GUITAR PROGRAM can satisfy your wildest dreams.

9. Playability

All our guitars come setup for fast and easy play.   Lower string action not only provides fast and easy play for the experienced player, but beginners will find it easier to learn with much less finger pain from string bite.